B-Side Trax Episodes - Week of JAN 8th:

Every PD knows the importance of programming, both musically and feature-wise.  Air talent plays a huge part as well.  You never know when a particular DJ is going to connect with an audience.  But it begins with programming.  I outline the songs for my shows months in advance. I pay careful attention to the balance, texture and composition of each week, making minor changes as I go.  Since I send this email to every Alternative & Classic Rock PD in the country    ( and a few outside ) my intention is for them to pull songs they may have forgotten about to use on their own formats.  No need to thank me, happy to do it ...

Welcome to the B-Side:

A great way to add some spice, AND, 23 unique songs to your station's format without touching your playlist !

The show features songs that, while not totally obscure, were less played, refreshingly diverse and compelling in the array of songs and artists, PLUS an interesting story the listener probably never knew !  A once-a-day program, roughly 6 minutes long, the show delivers a roughly 45 second story, the song itself, and done.  The tune-out factor is next to zero.

Here's what aired last week and a link to a recent B-Side show: 

Minority - Green Day - - Click To Play Show

Monday:                C'Mon Every Beatbox - Big Audio Dynamite
Tuesday:                Minority - Green Day
Wednesday:           Sold Me Down The River - The Alarm
Thursday               Feed The Tree - Belly
Friday:                  Do You Remember Rock & Roll Radio - The Ramones

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Listeners will also be able to hear each week's shows on podcast coming soon.  

B-Well,

Mike