I send out these emails every week as a marketing tool of course, but I also send it to all of my fellow programmers as an aid. Business & commerce move fast here in the 21st century and it's easy to get caught up on the hamster wheel. Each week has been carefully programmed for balance, texture and viability, months in advance, with occasional tweaks to fine tune as needed. I like it every so often when one of my PD brothers sends me an email thanking me for reminding them of a song or two that they've added to their rotation. I want you to use this as a tool too ...
Welcome to B-Side Trax:
A great way to add some spice, AND, 23 unique songs to your station's format without touching your playlist !
The show features songs that, while not totally obscure, were less played, refreshingly diverse and compelling in the array of songs and artists, PLUS an interesting story the listener probably never knew ! A once-a-day program, roughly 6 minutes long, the show delivers a roughly 45 second story, the song itself, and done. The tune-out factor is next to zero.
Here's what aired last week and a link to a recent B-Side show:
Monday: Redemption Song - Bob Marley
Tuesday: She Don't Use Jelly - Flaming Lips
Wednesday: Click, Click Boom - Saliva
Thursday Responsibility - MxPx
Friday: Don't Need a Gun - Billy Idol
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Listeners will also be able to hear each week's shows on podcast coming soon.