Why have we retained every single affiliate without losing a single one ? Well, for one thing we provide 6 minutes of fresh, interesting content and then, the payoff is the answer to what the information has been pointing to ( without giving the band & song away necessarily ) PLUS, a deep track that they likely haven't heard in quite some time. It's irresistible and the listener can't help but tune in for the entirety of the show because IT'S ONLY 6 MINUTES LONG !!
A new concept for radio; a roughly 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there's also a fascinating story behind each track ! The tune-out factor is zero.
Here's what aired last week and a link to a recent B-Side show:
Monday: Ball of Confusion - Love & Rockets
Tuesday: Wynona's Big Brown Beaver - Primus
Wednesday: Midlife Crisis - Faith No More
Thursday Jump in The River - Sinead O' Connor
Friday: Forty Six & 2 - TOOL
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.