Imagine These Songs ( er, stories ) Being Played On Your Stations !! B-Side Trax ...

We all know that the most popular stations play the most popular music.  So what happens when all of the stations are playing the same songs ?  You can tighten up your format & streamline your quarter hours etc, but in the end, aren't you really just rearranging chairs on the deck of the Titanic ?

Nowadays, talent & content are King ( or Queen if you will ).  You need to have something the other stations don't to stand apart, and I think I have just the answer for you ...

Welcome to B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!

Here's what aired last week on B-Side Alternative and a link to a recent show: 

Long Way Down - Goo Goo Dolls / Click To Play Show

Monday:                 Long Way Down - Goo Goo Dolls
Tuesday:                Fire in The Twilight - Wang Chung
Wednesday:          Miss World - Hole
Thursday               Bleed it Out - Linkin Park
Friday:                   Hell - Squirrel Nut Zippers
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here's a week on B-Side Classic Rock, plus a show link: 

Hell is For Children - Pat Benatar / Click To Play Show

Monday:                 Hell is For Children - Pat Benatar
Tuesday:                ETI - Blue Oyster Cult
Wednesday:          Love is All Around - The Troggs
Thursday               Watching The Detectives - Elvis Costello
Friday:                   Diary of a Madman - Ozzy