We all know that the most popular stations play the most popular music. So what happens when all of the stations are playing the same songs ? You can tighten up your format & streamline your quarter hours etc, but in the end, aren't you really just rearranging chairs on the deck of the Titanic ?
Nowadays, talent & content are King ( or Queen if you will ). You need to have something the other stations don't to stand apart, and I think I have just the answer for you ...
Welcome to B-Side Trax:
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!
Here's what aired last week on B-Side Alternative and a link to a recent show:
Monday: Long Way Down - Goo Goo Dolls
Tuesday: Fire in The Twilight - Wang Chung
Wednesday: Miss World - Hole
Thursday Bleed it Out - Linkin Park
Friday: Hell - Squirrel Nut Zippers
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here's a week on B-Side Classic Rock, plus a show link:
Monday: Hell is For Children - Pat Benatar
Tuesday: ETI - Blue Oyster Cult
Wednesday: Love is All Around - The Troggs
Thursday Watching The Detectives - Elvis Costello
Friday: Diary of a Madman - Ozzy