Everybody's looking for it. They all want it. In some ways it's hard to find, in others, not so much. "CONTENT". Look at the major outlets today, Facebook, Instagram, Snapchat, they're changing the way we consume it, but the fact is, they're all driving their audiences to create it for them.
Radio needs content too. In the 40's people would sit rapt in front of their radios to listen to the CBS Radio Mystery Theater or Boris Karloff. Today it's too much to expect to hold their attention for that long, but, you can hold it for 6 minutes ...
Welcome to B-Side Trax:
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!
Here's what aired last week on B-Side Alternative and a link to a recent show:
Monday: Every Day is Halloween - Ministry
Tuesday: Dare - Gorrillaz
Wednesday: Leaving Las Vegas - Sheryl Crow
Thursday Take Me Out - Franz Ferdinand
Friday: Dancing With Myself - Generation X
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here's a week on B-Side Classic Rock, plus a show link:
Monday: Time Machine - Grand Funk Railroad
Tuesday: Once Bitten, Twice Shy - Great White
Wednesday: Over Now - Alice in Chains
Thursday Live Wire - AC/DC
Friday: Out On The Tiles - Led Zeppelin