In this workaday, gotta have it right now, movin' on to something else world we live in these daze, it's tough to catch let alone keep, people's attention.  Fortunately, I don't have to make up these stories, they're already there, AND. THEY. ARE. GREAT !!  I just have to tell them.  It helps to have a decent handle on programming, but the stories are the real stars of the show.  Keep it short & they will stay ( and keep coming back ... ).

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!

Here's what aired last week on B-Side Alternative and a link to a recent show: 

Life in a Northern Town - Dream Academy / Click To Play Show

Monday:                Tenderness - General Public
Tuesday:                Stupid Girl - Garbage
Wednesday:          Girlfriend is Better - Talking Heads
Thursday               Unsung - Helmet
Friday:                   Life in a Northern Town - Dream Academy

  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here's a week on B-Side Classic Rock, plus a show link: 

(Keep Feeling) Fascination - Human League / Click To Play Show

Monday:                Beer Drinkers, Hell Raisers - ZZ Top
Tuesday:                (Keep Feeling) Fascination - Human League
Wednesday:          Boom Boom ( Out Go The Lights ) - Pat Travers
Thursday               Summer in The City - Lovin' Spoonful
Friday:                   Radioactive - The Firm


B-Well,

Mike