In this workaday, gotta have it right now, movin' on to something else world we live in these daze, it's tough to catch let alone keep, people's attention. Fortunately, I don't have to make up these stories, they're already there, AND. THEY. ARE. GREAT !! I just have to tell them. It helps to have a decent handle on programming, but the stories are the real stars of the show. Keep it short & they will stay ( and keep coming back ... ).
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!
Here's what aired last week on B-Side Alternative and a link to a recent show:
Monday: Tenderness - General Public
Tuesday: Stupid Girl - Garbage
Wednesday: Girlfriend is Better - Talking Heads
Thursday Unsung - Helmet
Friday: Life in a Northern Town - Dream Academy
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here's a week on B-Side Classic Rock, plus a show link:
Monday: Beer Drinkers, Hell Raisers - ZZ Top
Tuesday: (Keep Feeling) Fascination - Human League
Wednesday: Boom Boom ( Out Go The Lights ) - Pat Travers
Thursday Summer in The City - Lovin' Spoonful
Friday: Radioactive - The Firm