Episodes - B-Side Trax - Week of SEP 18th: I used to listen to radio too - B-Side Trax ...


I come from a time when EVERYBODY listened to the radio.  Our very identities were tied to whichever station we associated with.  Top 40, Rock ( of course ) & even country.  It was where we got our news, most of our new music and caught up with what our favorite DJ's were up to ...

It's different now.  Peoples consumption is different.  Their associations, how they get their news & how they access all of it, is changing.  And we, have to change with them (ahead of them if possible).  One thing never changes - good content.  Offer them something compelling that they can't get anywhere else ...

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there's also a fascinating, 30-second story behind each track. Because it plays to the 'Short Attention-Span Theater' we all have nowadays, the tune-out factor is next to zero !!

Here's what aired last week on B-Side Alternative and a link to a recent show: 

Patience - Guns & Roses / Click To Play Show

Monday:                Girl - Beck
Tuesday:                Patience - Guns & Roses
Wednesday:          Wishing (If I Had a Photograph of You) - Flock of Seagulls
Thursday               Down in a Hole - Alice in Chains
Friday:                  I Fought The Law - The Clash

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week's shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here's a week on B-Side Classic Rock, plus a show link: 

Down by The Seaside - Led Zeppelin / Click To Play Show

Monday:                 I've Got a Feeling - The Beatles
Tuesday:                Minority - Green Day
Wednesday:          All Over Town - April Wine
Thursday               I'd Love To Change The World - 10 Years After
Friday: 
                 Down by The Seaside - Led Zeppelin

B-Well,

Mike