Have you ever wondered why the cows come back to the yard at roughly the same time every night ? It’s programming. There’s something there that they want and it’s available at the same time. Now I’m not saying your listeners are bovines, but, if you give them something they want, they will show up at the same time every day …
Welcome to the B-Side:
Here’s what aired last week and a link to a recent B-Side show:
Monday: Zero – Smashing Pumpkins
Tuesday: The Future’s So Bright, I Gotta Wear Shades – Timbuk 3
Wednesday: All Mixed Up – 311
Thursday Urban Struggle – The Vandals
Friday: Thieves In The Temple – Prince
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Listeners will also be able to hear each week’s shows on podcast coming soon.