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Episodes – Episodes – B-Side Trax – Week of JUL 10th: Imagine These Songs ( er, stories ) Being Played On Your Stations !! B-Side Trax …

We all know that the most popular stations play the most popular music.  So what happens when all of the stations are playing the same songs ?  You can tighten up your format & streamline your quarter hours etc, but in the end, aren’t you really just rearranging chairs on the deck of the Titanic ?

Nowadays, talent & content are King ( or Queen if you will ).  You need to have something the other stations don’t to stand apart, and I think I have just the answer for you …

Welcome to B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Long Way Down – Goo Goo Dolls / Click To Play Show

Monday:                Long Way Down – Goo Goo Dolls
Tuesday:                Fire in The Twilight – Wang Chung
Wednesday:          Miss World – Hole
Thursday               Bleed it Out – Linkin Park
Friday:                   Hell – Squirrel Nut Zippers
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Hell is For Children – Pat Benatar / Click To Play Show

Monday:                 Hell is For Children – Pat Benatar
Tuesday:                 ETI – Blue Oyster Cult
Wednesday:           Love is All Around – The Troggs
Thursday               Watching The Detectives – Elvis Costello
Friday:                   Diary of a Madman – Ozzy

B-Safe,

Mike

www.bsidetrax.com

Imagine These Songs ( er, stories ) Being Played On Your Stations !! B-Side Trax …

We all know that the most popular stations play the most popular music.  So what happens when all of the stations are playing the same songs ?  You can tighten up your format & streamline your quarter hours etc, but in the end, aren’t you really just rearranging chairs on the deck of the Titanic ?

Nowadays, talent & content are King ( or Queen if you will ).  You need to have something the other stations don’t to stand apart, and I think I have just the answer for you …

Welcome to B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Long Way Down – Goo Goo Dolls / Click To Play Show

Monday:                 Long Way Down – Goo Goo Dolls
Tuesday:                Fire in The Twilight – Wang Chung
Wednesday:          Miss World – Hole
Thursday               Bleed it Out – Linkin Park
Friday:                   Hell – Squirrel Nut Zippers
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Hell is For Children – Pat Benatar / Click To Play Show

Monday:                 Hell is For Children – Pat Benatar
Tuesday:                ETI – Blue Oyster Cult
Wednesday:          Love is All Around – The Troggs
Thursday               Watching The Detectives – Elvis Costello
Friday:                   Diary of a Madman – Ozzy

B-Safe,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of JUL 3rd: Is It Possible To Be Everything To Everyone ? B-Side Trax …

Those who try to be everything to everyone will ultimately become nothing to no one.  You have to stand for something.  That doesn’t mean you can’t do what you do well, but the listener won’t be fooled if you water things down too much.

This is a retro-alternative show, plain & simple. 80’s & 90’s centric, we leak back into the 70’s & cross into this century every so often.  Each song is at least 10 years old and did I mention that every one of these retro songs comes with its own really fascinating story ??

Welcome to B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

52 Girls – The B-52’s / Click To Play Show

Monday:                52 Girls – The B-52’s
Tuesday:                Liar – Henry Rollins Band
Wednesday:          If You Could Only See – Tonic
Thursday               Keep Away – Godsmack
Friday:                   Memphis – Joe Jackson
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Turn Up The Radio – Autograph / Click To Play Show

Monday:                The Warrior – Thin Lizzy
Tuesday:                Let Me Roll It – Paul McCartney
Wednesday:          Catch My Fall – Billy Idol
Thursday               John Barleycorn – Traffic
Friday:                   Turn Up The Radio – Autograph

B-Safe,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of JUN 25th: I Don’t Play ‘Stump The Chump’ … B-Side Trax !

My goal is not to be the smartest guy in the room & play songs that nobody has ever heard ( well, once in a while maybe … ).  The goal here is to come out of an interesting story & have the listener say, “wow, I haven’t heard that song since college !”

We can’t make a living playing obscure tunes as an ongoing format, but, when you take those lesser-played songs that people remember & combine them with a fascinating story, you have a mini-feature.  A feature that will hold the interest of the audience.  A feature that your station’s sales dept can sell as a feature.

Welcome to B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Drops of Jupiter – Train / Click To Play Show

Monday:                 Bitchin’ Camaro – Dead Milkmen
Tuesday:                Connected – Stereo MC’s
Wednesday:          Drops of Jupiter – Train
Thursday               Rock Me Amadeus – Falco
Friday:                   Again – Alice in Chains
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

We Gotta Get Out of This Place – The Animals / Click To Play Show

Monday:                Mystify Me – INXS
Tuesday:               What’s On My Mind – Kansas
Wednesday:          Living in The USA – Steve Miller Band
Thursday               Slick Black Cadillac – Quiet Riot
Friday:                  We Gotta Get Out of This Place – The Animals

B-Well …

Mike

Episodes – Episodes – B-Side Trax – Week of JUN 18th: Play the ‘Non-Hits’ & They Will Come … B-Side Trax !

We in the radio biz know why stations play the hits.  In the real business world, it’s all about the numbers and the numbers must add up in the bottom line.  It would be extremely tough for a station to survive say, just playing (gulp) B-Sides …

However, when we turn those lesser-played tunes into their own feature and add to that, fascinating stories behind the music, all of a sudden they take on a whole new life. They even allow stations to add 23 or so “Deep Cuts” to their format without touching their playlists. If you think about it, it also gives stations a program that their sales departments can sell to their local clients as a feature !

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Black Coffee in Bed – Squeeze / Click To Play Show

Monday:                 Black Coffee in Bed – Squeeze
Tuesday:                Pain – Jimmy Eat World
Wednesday:          How Do You Tell Someone ? – Cowboy Mouth
Thursday               Nice Guys Finish Last – Green Day
Friday:                   Holidays in The Sun – Sex Pistols
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Last Night – Traveling Wilburys / Click To Play Show

Monday:                 Zombie Zoo – Tom Petty
Tuesday:                Last Night – Traveling Wilburys
Wednesday:          Somebody Get Me a Doctor – Van Halen
Thursday               Ride The Wind – Poison
Friday:                   Space Truckin’ – Deep Purple

B-Well,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of JUN 12th: It’s The Stories … B-Side Trax !

As the old saying goes “Every Picture Tells a Story”.  Think of every band as having a thousand pictures.  There are so many great songs that didn’t get burned up on our beloved radio and with them, so many great stories.

With the eyes & ears of love, I tell the stories behind these great bands, albums & songs.  I also do my best to keep it short, after all, I just want the listener to stay plugged in to hear if they’ve figured out what the song/band is …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Daughter – Pearl Jam / Click To Play Show

Monday:                 Naked – Sprung Monkey
Tuesday:                Daughter – Pearl Jam
Wednesday:          Holiday in Cambodia – Dead Kennedys
Thursday               Black & White – INXS
Friday:                   Cherry Bomb – Runaways

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

‘Round Here – Counting Crows / Click To Play Show

Monday:                 Fixing a Hole – The Beatles
Tuesday:                Magic Power – Triumph
Wednesday:          Wasted Words – Allman Brothers
Thursday               ‘Round Here – Counting Crows
Friday:                   Uncle Salty – Aerosmith

B-Well,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of JUN 4th: Programming – Yeah ( it’s kinda ) Important … B-Side Trax !

Here’s a question:  Is programming really important if I’m only playing one song a day 5 days a week ?  You’re damn right it is !

It’s tough to program a station no matter what the format. You need have hit factor / artist separation / AQR & Cume considerations / talent, plus a host of other factors to balance.

As a 1-song vignette, I don’t have to worry about those dynamics as much & yet, song selection is vital.  The stories carry each show, but the songs & artists carry the weeks & the longevity of the show itself. There’s has to be a balance – hard & soft, 80’s & 90’s, male & female, big band & 1-hit wonder and oh yeah, it helps if the audience recognizes the songs.  Most of ’em anyway ….

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Orinoco Flow – Enya / Click To Play Show

Monday:               Orinoco Flow – Enya
Tuesday:               Unglued – Stone Temple Pilots
Wednesday:         Ship of Fools – World Party
Thursday              Generals & Majors – XTC
Friday:                  Bodies – Drowning Pool
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Promises – Eric Clapton / Click To Play Show

Monday:                 Promises – Eric Clapton
Tuesday:                Hey Baby – Ted Nugent
Wednesday:          Balls To The Wall – Accept
Thursday               The One I Love – R.E.M.
Friday:                   Fire – The Crazy World of Arthur Brown

B-Well,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of MAY 29th: The 500th “B-Side” Show Will Air This Friday !!

Nothing good ever comes easy.  The same can be said for this show.  What started out (in theory) as a 1-hour, Classic Rock weekend feature, has grown to be a multi-city vignette that is aired in just about every important day part.  You start with an idea and like a whittler you hone the presentation ( both the on-air product as well as your target marketing )  as you go, never losing sight of the end game.

I listen to the feedback from my affiliates and if it makes sense, I tweak a little here & there to improve the product.  I’m true to my word, if I say the show will be delivered on a certain day & time, it is.  Trust and consistency are key, you don’t get to 500 shows without them.  A certain amount of relentlessness is helpful too …

Oh yes, and love.  I love radio, I love music and I love adding more B-Side Family members !

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating story behind each track. The tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Follow Me – Uncle Cracker / Click To Play Show

Monday:               Man Who Sold The World – Nirvana
Tuesday:               Never Let Me Down Again – Farmer Boys
Wednesday:         Red Skies – The Fixx
Thursday              Follow Me – Uncle Cracker
Friday:                 O L’ Amour – Erasure
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

The Wizard – Black Sabbath / Click To Play Show

Monday:                Black – Pearl Jam
Tuesday:                Stayed Awake All Night – BTO
Wednesday:          The Wizard – Black Sabbath
Thursday               Midnight Rendezvous – The Babys
Friday:                   Rain Song – Led Zeppelin

B-Well,

Mike

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of MAY 22nd: Only 6 Days Left To “Add a Side of The B-Side” !!

Las Vegas, USA – September 4, 2014: Aerial view of Las Vegas Strip resorts and casinos at night. Large dancing fountain of Bellagio is a major attraction on the Las Vegas Strip.

First off, I’d to thank everyone who wants add my little show !!  For those of you who have yet to pull the trigger, there’s still time, but not much.  You can contact Amy in the Affiliate Relations Dept or even email me ( I’ll make sure she gets it ! ).  I can guarantee that the trip to Vegas will be an event of a lifetime !

As far as the show is concerned, I just recorded my 500th show !  Many thanks to all of the faithful stations who’ve been carrying this show for years !

We’ve never lost an affiliate once they signed up to become a part of the happy B-Side Family !

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating story behind each track. The tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Alison – Elvis Costello / Click To Play Show

Monday:                Transistor – 311
Tuesday:                Frustrated – The Knack
Wednesday:          Rock The Party – POD
Thursday               Alison – Elvis Costello
Friday:                   Date Rape – Sublime
  
Here’s a week on B-Side Classic Rock, plus a show link:

Time Has Come Today – Chambers Brothers / Click To Play Show

Monday:                Shot Down in Flames – AC/DC
Tuesday:                Light Up – Styx
Wednesday:          On a Plain – Nirvana
Thursday               The Zoo – The Scorpions
Friday:                   Time Has Come Today – Chambers Brothers

www.bsidetrax.com

Episodes – Episodes – B-Side Trax – Week of MAY 21st: Only 6 Days Left To “Add a Side of The B-Side” !!

Las Vegas, USA – September 4, 2014: Aerial view of Las Vegas Strip resorts and casinos at night. Large dancing fountain of Bellagio is a major attraction on the Las Vegas Strip.

First off, I’d to thank everyone who wants add my little show !!  For those of you who have yet to pull the trigger, there’s still time, but not much.  You can contact Amy in the Affiliate Relations Dept or even email me ( I’ll make sure she gets it ! ).  I can guarantee that the trip to Vegas will be an event of a lifetime !

As far as the show is concerned, I just recorded my 500th show !  Many thanks to all of the faithful stations who’ve been carrying this show for years !

We’ve never lost an affiliate once they signed up to become a part of the happy B-Side Family !

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Alison – Elvis Costello / Click To Play Show

Monday:               Transistor – 311
Tuesday:               Frustrated – The Knack
Wednesday:         Rock The Party – POD
Thursday              Alison – Elvis Costello
Friday:                  Date Rape – Sublime
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Time Has Come Today – Chambers Brothers / Click To Play Show

Monday:                 Shot Down in Flames – AC/DC
Tuesday:                Light Up – Styx
Wednesday:          On a Plain – Nirvana
Thursday               The Zoo – The Scorpions
Friday:                   Time Has Come Today – Chambers Brothers

www.bsidetrax.com