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Episodes – B-Side Trax – Week of OCT 30th: I Was at Radio Summit Earlier This Year When it Occurred To Me – B-Side Trax …

I was at Radio Summit this year when it hit me, I’ve been involved with radio for over 38 years !  Now we all know that our beloved medium is under attack from all sides, but for the kids in my hood, we all listened to the radio.  It’s where we heard new music, got our news & aligned with our favorite personalities.

Radio ain’t dead yet, the key is content. Just keep it relevant & interesting.  It all starts with a good song & a good story …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Disappear – INXS
Tuesday:                Zip Lock – Lit
Wednesday:          Drown in My Own Tears – The Smithereens
Thursday               Your Woman – White Town
Friday:                   Rescue Me – The Alarm
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Stealin’ – Uriah Heep
Tuesday:                Just Can’t Get Enough – Depeche Mode
Wednesday:          Silent Lucidity – Queensryche
Thursday               Come and Get Your Love – Redbone
Friday:                   Runnin’ Down a Dream – Tom Petty

B-Well,

Mike

www.bsidetrax.com

Episodes – B-Side Trax – Week of OCT 23rd: What Was Your 1st Job in Radio ? B-Side Trax …

I was working on a fish farm ( yes, there really is such a thing ! ) in Miami, but I really wanted to be in radio. I knew even then that without training or an uncle in the biz, I’d never get in in a big city. So I moved to Ft Myers, got a job dj’ing in a bar & guess what ?

I started at WINK, an AM, FM, TV combo, playing 97 Rock on a TM automated format on the FM.  And ‘The Music of Your Life’ on the AM side.  Hey, it got me in !  39 years later …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Hitchin’ a Ride – Green Day
Tuesday:                Carnival – Natalie Merchant
Wednesday:          Gone Daddy Gone – Violent Femmes
Thursday               Lump – Presidents of the USA
Friday:                   People Who Died – Jim Carroll Band
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Sole Survivor – Asia
Tuesday:                She’s Got Issues – The Offspring
Wednesday:          Portrait ( He Knew )
Thursday               Vehicle – Ides of March
Friday:                   
Train Kept a Rollin’ – Aerosmith



B-Well,


Mike

www.bsidetrax.com

Episodes – B-Side Trax – Week of OCT 16th: What Was The 1st Thing You Ever Won On The Radio ? B-Side Trax …

I won a ” Keep on Truckin’ ” T-shirt from WMYQ in Miami.  Early 1970-something was the year.  I was so proud, wore that thing everywhere !  MYQ was the shizz back then …

Radio is still a viable medium for connecting with locals.  Concert & event tickets, local merchant products & swag.  Giveaways are a huge reason to tune in !  We still have the ear of the local listeners and we need to do what we can to keep it ! There’s other ways too. 

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Been Caught Stealing – Jane’s Addiction
Tuesday:                Mystery Achievement – The Pretenders
Wednesday:           Private life – Oingo Boingo
Thursday               Runaway – Linkin Park
Friday:                  Driver’s Seat – Sniff & The tears
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Lights Out – UFO
Tuesday:                Low – Cracker
Wednesday:           Fooling Yourself – Styx
Thursday               Incense & Peppermints – The Strawberry Alarm Clock
Friday:                  Cowgirl in the Sand – Neil Young



B-Well,


Mike

www.bsidetrax.com

Episodes – B-Side Trax – Week of OCT 9th: The First Record I Ever Bought – B-Side Trax …

I do.  It was the 45 ( remember those ? ) of R Dean Taylor’s “Indiana Wants Me”.  You see, my next door neighbor girlfriend was from Indiana.  At first, I had to play it on my parent’s stereo because I didn’t have my own.  But that was soon to change and so was the music I’d be listening to.

Music has always been important in my life, and I feel that it’s important in a lot of peoples lives.  I like giving people what they like.  What was your first record ??

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Legalize it – Peter Tosh
Tuesday:                Such Great Heights – The Postal Service
Wednesday:          Bring on the Dancing Horses – Echo & The Bunnymen
Thursday               Guerilla Radio – Rage Against The Machine
Friday:                   88 Lines About 44 Women – The Nails
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                30 Days in The Hole – Humble Pie
Tuesday:                Can’t Get There From Here – REM
Wednesday:          All The Young Dudes – Mott The Hoople
Thursday               California Sun – The Rivieras
Friday:                   Kickstart My Heart – Motley Crue



B-Well,


Mike

www.bsidetrax.com

Episodes – B-Side Trax – Week of OCT 2nd: Can a Show Featuring Less-Popular Songs Be Successful ? B-Side Trax …

Apparently so.  Popular music is popular because it’s, well, you know… But when you stop to think about how things are today, our listeners being bombarded with the same songs by the same artists, crossing over to other formats …

That’s where programming comes into play.  I have to play songs my listeners recognize & like. The stories carry them into the song, but if the song is unfamiliar, or worse, one they don’t like, it’ll be hard to get them to tune in each weekday. So far, it’s working …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 

Cannonball – The Breeders / Click To Play Show

Monday:                Monkey Wrench – Foo Fighters
Tuesday:                Peaches – Presidents of  the USA
Wednesday:        Cannonball – The Breeders
Thursday              Got You Where I Want You – The Flys
Friday:                  Bulls on Parade – Rage Against The Machine
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 

Silver, Blue & Gold – Bad Company / Click To Play Show

Monday:                When The Whip Comes Down – Rolling Stones
Tuesday:                Creep – Stone Temple Pilots
Wednesday:           The Green Manalishi … – Judas Priest
Thursday               Summertime Blues – Blue Cheer
Friday:                  Silver, Blue & Gold – Bad Company



B-Well,

Mike

Episodes – B-Side Trax – Week of SEP 25th: Yeah, I Used To Play American Forces Radio – B-Side Trax …

I did 2 full 6-month cruises aboard the USS Carl Vinson.  When you’re at sea working 7 days a week & nowhere to go, you look for things to do.  So naturally, I volunteered to work at the ships radio station.  It was fun, certainly something to pass the time, and I think we did 3-hour shifts in those days …

But I learned a few things too; our equipment was really old, their music selection was an interesting mix and I just loved providing music for the enjoyment of others …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Good – Better Than Ezra 
Tuesday:                Dig In – Lenny Kravitz
Wednesday:           Synchronicity 1 – The Police
Thursday               Linger – The Cranberries
Friday:                  Bang & Blame – REM
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Bloody Well Right – Supertramp
Tuesday:                Rock Lobster – The B-52’s
Wednesday:           Still The Same – Bob Seger
Thursday               Jesus Christ Superstar – Murray Head
Friday:                  Bargain – The Who

Episodes – B-Side Trax – Week of SEP 18th: I used to listen to radio too – B-Side Trax …

I come from a time when EVERYBODY listened to the radio.  Our very identities were tied to whichever station we associated with.  Top 40, Rock ( of course ) & even country.  It was where we got our news, most of our new music and caught up with what our favorite DJ’s were up to …

It’s different now.  Peoples consumption is different.  Their associations, how they get their news & how they access all of it, is changing.  And we, have to change with them (ahead of them if possible).  One thing never changes – good content.  Offer them something compelling that they can’t get anywhere else …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 

Patience – Guns & Roses / Click To Play Show

Monday:                Girl – Beck
Tuesday:                Patience – Guns & Roses
Wednesday:          Wishing (If I Had a Photograph of You) – Flock of Seagulls
Thursday               Down in a Hole – Alice in Chains
Friday:                  I Fought The Law – The Clash

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 

Down by The Seaside – Led Zeppelin / Click To Play Show

Monday:                 I’ve Got a Feeling – The Beatles
Tuesday:                Minority – Green Day
Wednesday:          All Over Town – April Wine
Thursday               I’d Love To Change The World – 10 Years After
Friday: 
                 Down by The Seaside – Led Zeppelin

B-Well,

Mike

Episodes – B-Side Trax – Week of SEP 11th: Thank You, Thank You, Thank You !! B-Side Trax …

I can’t let this day go by without thanking everyone who has sacrificed so much, so this country can still be the best place on the planet …  Thank You, Thank You, Thank You !!

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 

Blue Highway – Billy Idol / Click To Play Show

Monday:                 Panic – The Smiths
Tuesday:                Blue Highway – Billy Idol
Wednesday:          Twist in My Sobriety – Tanita Takarim
Thursday               Hypnotize – System of a Down
Friday:                  No New Tale To Tell – Love & Rockets

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 

Rock Lobster – The B-52’s / Click To Play Show

Monday:                White Room – Cream
Tuesday:                Rock Lobster – B-52’s
Wednesday:          Still The Same – Bob Seger
Thursday               Jesus Christ Superstar – Murray Head
Friday: 
                 Bargain – The Who

B-Well,

Mike

www.bsidetrax.com

Do You Remember The Old-School Focus Groups ? B-Side Trax …

Me Too.  You’d have 30-40 people in a room with cafeteria seating.  Each seat would have a pair of headphones, a pencil & a questionnaire asking things like; do you like this song ?  Do you not like it ? Have you heard this song too much ? Have you not heard it enough ? The songs compiled from these focus groups are what the consultants then used to direct their clients as to which songs were ‘vetted & recommended’ for their client station’s 400-song formats …

This is one of the main reasons why we hear many of the same songs on the radio today, for better & for worse.  So what about those other songs, the ones that made it to radio, but didn’t get or stay in the ‘A’ rotation for long.  It doesn’t necessarily mean those songs are bad, just not as popular.  Now add an interesting story, plus a refreshing nostalgia factor & what do you have …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the’Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!
Here’s what aired last week on B-Side Alternative and a link to a recent show: 

Words – Missing Persons / Click To Play Show

Monday:                 Words – Missing Persons
Tuesday:                 Birdhouse in Your Soul – They Might Be Giants
Wednesday:          Sister – The Nixons
Thursday              The Reflex – Duran Duran
Friday:                   Ruby Soho – Rancid

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Mean Street – Van Halen / Click To Play Show

Monday:                 Mean Street – Van Halen
Tuesday:                Dammit – Blink 182
Wednesday:          Fire on The Mountain – Grateful Dead
Thursday              Hang On Sloopy – The McCoys
Friday: 
                 10th Ave Freeze Out – Bruce Springsteen

B-Well,

Mike

www.bsidetrax.com

Episodes – B-Side Trax – Week of AUG 21st: B – Interesting, B – Consistent, B – Relevant … B-Side Trax …

In this workaday, gotta have it right now, movin’ on to something else world we live in these daze, it’s tough to catch let alone keep, people’s attention.  Fortunately, I don’t have to make up these stories, they’re already there, AND. THEY. ARE. GREAT !!  I just have to tell them.  It helps to have a decent handle on programming, but the stories are the real stars of the show.  Keep it short & they will stay ( and keep coming back … ).

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Life in a Northern Town – Dream Academy / Click To Play Show

Monday:                Tenderness – General Public
Tuesday:                Stupid Girl – Garbage
Wednesday:          Girlfriend is Better – Talking Heads
Thursday               Unsung – Helmet
Friday:                   Life in a Northern Town – Dream Academy

  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here’s a week on B-Side Classic Rock, plus a show link:

(Keep Feeling) Fascination – Human League / Click To Play Show

Monday:                Beer Drinkers, Hell Raisers – ZZ Top
Tuesday:                (Keep Feeling) Fascination – Human League
Wednesday:          Boom Boom ( Out Go The Lights ) – Pat Travers
Thursday               Summer in The City – Lovin’ Spoonful
Friday:                   Radioactive – The Firm

B-Well,

Mike