We in the radio biz know why stations play the hits. In the real business world, it’s all about the numbers and the numbers must add up in the bottom line. It would be extremely tough for a station to survive say, just playing (gulp) B-Sides …
However, when we turn those lesser-played tunes into their own feature and add to that, fascinating stories behind the music, all of a sudden they take on a whole new life. They even allow stations to add 23 or so “Deep Cuts” to their format without touching their playlists. If you think about it, it also gives stations a program that their sales departments can sell to their local clients as a feature !
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!
Here’s what aired last week on B-Side Alternative and a link to a recent show:
Monday: Black Coffee in Bed – Squeeze
Tuesday: Pain – Jimmy Eat World
Wednesday: How Do You Tell Someone ? – Cowboy Mouth
Thursday Nice Guys Finish Last – Green Day
Friday: Holidays in The Sun – Sex Pistols
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here’s a week on B-Side Classic Rock, plus a show link:
Monday: Zombie Zoo – Tom Petty
Tuesday: Last Night – Traveling Wilburys
Wednesday: Somebody Get Me a Doctor – Van Halen
Thursday Ride The Wind – Poison
Friday: Space Truckin’ – Deep Purple