Episodes – B-Side Trax – Week of APR 16th: Anatomy of The B-Side”, Plus, 4 Days & 3 Glorious Nights in Vegas !

“Add a Side of The B-Side” is in full swing.  Call your B-Side rep to get your station in ! 

Most of us in the radio biz did not get here by accident.  We got here by virtue of a deep love & respect for the medium.  We grew up listening and then deliberately became part of the magic.

B-Side Trax is a product of that love & respect.  We all know why so many of today’s songs are overplayed and even crossover to other formats – it’s survival.  With ever-increasing competition & tiny margins for error, programmers do not have the luxury to take chances.

As a retro show featuring those lesser-played ( but still great ) tunes, that can’t seem to find a place on today’s format-driven radio, B-Side Alternative features songs at least 10 years old, is 80’s & 90’s centric while adding an occasional tune from the 70’s and/or the 21st Century.  When you factor in the great stories ‘behind the music’, it’s a great way to bring in 23 unique songs every month without touching your library.

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating story behind each track. The tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Ends – Everlast / Click To Play Show

Monday:                Ends – Everlast
Tuesday:                I Know What Boys Like – The Waitresses
Wednesday:          Dead Leaves & The Dirty Ground – The White Stripes
Thursday               Spirits in The Material World – The Police
Friday:                   Infected – Bad Religion
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a link to a show:

Kick – INXS / Click To Play Show

Monday:                 Where To Now St Peter ? – Elton John
Tuesday:                Kick – INXS
Wednesday:          Rock Candy – Montrose
Thursday               Stone Cold – Rainbow
Friday:                   Day After Day – Badfinger

B-Well,

Mike

www.bsidetrax.com

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