Episodes – B-Side Trax – Week of NOV 6th: What is ‘The End Game’ ? B-Side Trax …
I don’t try to outsmart my audience. I know a fair amount about music, but if I play songs that they’ve never heard, I’ll have a very short-lived show indeed. I want them to know the songs, I also NEED them to know the songs, it makes the stories that much more relevant.
Even though I don’t reveal the band/song until the end, if my audience knows it’s a song they probably know, they’re more likely to tune in again & again. And THAT, is what we in radio call, ‘The End Game’ …
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!
Here’s what aired last week on B-Side Alternative and a link to a recent show:
Monday: Until The End of The World – U2
Tuesday: Get ‘Em Outta Here – Sprung Monkey
Wednesday: I Do The Rock – Ian Dury & The Blockheads
Thursday Only The Lonely – The Motels
Friday: Hey Man, Nice Shot – Filter
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here’s a week on B-Side Classic Rock, plus a show link:
Monday: Not Fragile – Bachman Turner Overdrive
Tuesday: Over Now – Alice in Chains
Wednesday: 17 – Winger
Thursday Pushin’ Too Hard – The Seeds
Friday: You’ve Got To Hide Your Love Away – The Beatles