Episodes – B-Side Trax – Week of NOV 6th: What is ‘The End Game’ ? B-Side Trax …

I don’t try to outsmart my audience. I know a fair amount about music, but if I play songs that they’ve never heard, I’ll have a very short-lived show indeed.  I want them to know the songs, I also NEED them to know the songs, it makes the stories that much more relevant.

Even though I don’t reveal the band/song until the end, if my audience knows it’s a song they probably know, they’re more likely to tune in again & again.  And THAT, is what we in radio call, ‘The End Game’ …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Until The End of The World – U2
Tuesday:                Get ‘Em Outta Here – Sprung Monkey
Wednesday:          I Do The Rock – Ian Dury & The Blockheads
Thursday               Only The Lonely – The Motels
Friday:                   Hey Man, Nice Shot – Filter
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Not Fragile – Bachman Turner Overdrive
Tuesday:                Over Now – Alice in Chains
Wednesday:          17 – Winger
Thursday               Pushin’ Too Hard – The Seeds
Friday:                   You’ve Got To Hide Your Love Away – The Beatles



B-Well,


Mike

www.bsidetrax.com

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