Episodes – B-Side Trax – Week of OCT 16th: What Was The 1st Thing You Ever Won On The Radio ? B-Side Trax …

I won a ” Keep on Truckin’ ” T-shirt from WMYQ in Miami.  Early 1970-something was the year.  I was so proud, wore that thing everywhere !  MYQ was the shizz back then …

Radio is still a viable medium for connecting with locals.  Concert & event tickets, local merchant products & swag.  Giveaways are a huge reason to tune in !  We still have the ear of the local listeners and we need to do what we can to keep it ! There’s other ways too. 

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 


Monday:                Been Caught Stealing – Jane’s Addiction
Tuesday:                Mystery Achievement – The Pretenders
Wednesday:           Private life – Oingo Boingo
Thursday               Runaway – Linkin Park
Friday:                  Driver’s Seat – Sniff & The tears
  

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 


Monday:                Lights Out – UFO
Tuesday:                Low – Cracker
Wednesday:           Fooling Yourself – Styx
Thursday               Incense & Peppermints – The Strawberry Alarm Clock
Friday:                  Cowgirl in the Sand – Neil Young



B-Well,


Mike

www.bsidetrax.com

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