Episodes – B-Side Trax – Week of OCT 30th: I Was at Radio Summit Earlier This Year When it Occurred To Me – B-Side Trax …
I was at Radio Summit this year when it hit me, I’ve been involved with radio for over 38 years ! Now we all know that our beloved medium is under attack from all sides, but for the kids in my hood, we all listened to the radio. It’s where we heard new music, got our news & aligned with our favorite personalities.
Radio ain’t dead yet, the key is content. Just keep it relevant & interesting. It all starts with a good song & a good story …
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!
Here’s what aired last week on B-Side Alternative and a link to a recent show:
Monday: Disappear – INXS
Tuesday: Zip Lock – Lit
Wednesday: Drown in My Own Tears – The Smithereens
Thursday Your Woman – White Town
Friday: Rescue Me – The Alarm
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here’s a week on B-Side Classic Rock, plus a show link:
Monday: Stealin’ – Uriah Heep
Tuesday: Just Can’t Get Enough – Depeche Mode
Wednesday: Silent Lucidity – Queensryche
Thursday Come and Get Your Love – Redbone
Friday: Runnin’ Down a Dream – Tom Petty