Episodes – B-Side Trax – Week of SEP 18th: I used to listen to radio too – B-Side Trax …

I come from a time when EVERYBODY listened to the radio.  Our very identities were tied to whichever station we associated with.  Top 40, Rock ( of course ) & even country.  It was where we got our news, most of our new music and caught up with what our favorite DJ’s were up to …

It’s different now.  Peoples consumption is different.  Their associations, how they get their news & how they access all of it, is changing.  And we, have to change with them (ahead of them if possible).  One thing never changes – good content.  Offer them something compelling that they can’t get anywhere else …

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show: 

Patience – Guns & Roses / Click To Play Show

Monday:                Girl – Beck
Tuesday:                Patience – Guns & Roses
Wednesday:          Wishing (If I Had a Photograph of You) – Flock of Seagulls
Thursday               Down in a Hole – Alice in Chains
Friday:                  I Fought The Law – The Clash

Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link: 

Down by The Seaside – Led Zeppelin / Click To Play Show

Monday:                 I’ve Got a Feeling – The Beatles
Tuesday:                Minority – Green Day
Wednesday:          All Over Town – April Wine
Thursday               I’d Love To Change The World – 10 Years After
Friday: 
                 Down by The Seaside – Led Zeppelin

B-Well,

Mike

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