Episodes – Episodes – B-Side Trax – Week of JUN 4th: Programming – Yeah ( it’s kinda ) Important … B-Side Trax !

Here’s a question:  Is programming really important if I’m only playing one song a day 5 days a week ?  You’re damn right it is !

It’s tough to program a station no matter what the format. You need have hit factor / artist separation / AQR & Cume considerations / talent, plus a host of other factors to balance.

As a 1-song vignette, I don’t have to worry about those dynamics as much & yet, song selection is vital.  The stories carry each show, but the songs & artists carry the weeks & the longevity of the show itself. There’s has to be a balance – hard & soft, 80’s & 90’s, male & female, big band & 1-hit wonder and oh yeah, it helps if the audience recognizes the songs.  Most of ’em anyway ….

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Orinoco Flow – Enya / Click To Play Show

Monday:               Orinoco Flow – Enya
Tuesday:               Unglued – Stone Temple Pilots
Wednesday:         Ship of Fools – World Party
Thursday              Generals & Majors – XTC
Friday:                  Bodies – Drowning Pool
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

Promises – Eric Clapton / Click To Play Show

Monday:                 Promises – Eric Clapton
Tuesday:                Hey Baby – Ted Nugent
Wednesday:          Balls To The Wall – Accept
Thursday               The One I Love – R.E.M.
Friday:                   Fire – The Crazy World of Arthur Brown

B-Well,

Mike

www.bsidetrax.com

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