Here’s a question: Is programming really important if I’m only playing one song a day 5 days a week ? You’re damn right it is !
It’s tough to program a station no matter what the format. You need have hit factor / artist separation / AQR & Cume considerations / talent, plus a host of other factors to balance.
As a 1-song vignette, I don’t have to worry about those dynamics as much & yet, song selection is vital. The stories carry each show, but the songs & artists carry the weeks & the longevity of the show itself. There’s has to be a balance – hard & soft, 80’s & 90’s, male & female, big band & 1-hit wonder and oh yeah, it helps if the audience recognizes the songs. Most of ’em anyway ….
A new concept for radio: a 6-minute featurette that airs once a day, five days a week. Besides digging up songs unburnt, there’s also a fascinating, 30-second story behind each track. Because it plays to the ‘Short Attention-Span Theater’ we all have nowadays, the tune-out factor is next to zero !!
Here’s what aired last week on B-Side Alternative and a link to a recent show:
Monday: Orinoco Flow – Enya
Tuesday: Unglued – Stone Temple Pilots
Wednesday: Ship of Fools – World Party
Thursday Generals & Majors – XTC
Friday: Bodies – Drowning Pool
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.
Here’s a week on B-Side Classic Rock, plus a show link:
Monday: Promises – Eric Clapton
Tuesday: Hey Baby – Ted Nugent
Wednesday: Balls To The Wall – Accept
Thursday The One I Love – R.E.M.
Friday: Fire – The Crazy World of Arthur Brown