Episodes – Episodes – B-Side Trax – Week of MAY 29th: The 500th “B-Side” Show Will Air This Friday !!

Nothing good ever comes easy.  The same can be said for this show.  What started out (in theory) as a 1-hour, Classic Rock weekend feature, has grown to be a multi-city vignette that is aired in just about every important day part.  You start with an idea and like a whittler you hone the presentation ( both the on-air product as well as your target marketing )  as you go, never losing sight of the end game.

I listen to the feedback from my affiliates and if it makes sense, I tweak a little here & there to improve the product.  I’m true to my word, if I say the show will be delivered on a certain day & time, it is.  Trust and consistency are key, you don’t get to 500 shows without them.  A certain amount of relentlessness is helpful too …

Oh yes, and love.  I love radio, I love music and I love adding more B-Side Family members !

B-Side Trax:

A new concept for radio: a 6-minute featurette that airs once a day, five days a week.  Besides digging up songs unburnt, there’s also a fascinating story behind each track. The tune-out factor is next to zero !!

Here’s what aired last week on B-Side Alternative and a link to a recent show:

Follow Me – Uncle Cracker / Click To Play Show

Monday:               Man Who Sold The World – Nirvana
Tuesday:               Never Let Me Down Again – Farmer Boys
Wednesday:         Red Skies – The Fixx
Thursday              Follow Me – Uncle Cracker
Friday:                 O L’ Amour – Erasure
  
Many stations use this vignette as a lead-in or the centerpiece for their retro or flashback shows. Some use it as a stand-alone or even combine each week’s shows to form a 30-minute weekend retro feature. That flexibility is a benefit for individual stations to use to their advantage.

Here’s a week on B-Side Classic Rock, plus a show link:

The Wizard – Black Sabbath / Click To Play Show

Monday:                Black – Pearl Jam
Tuesday:                Stayed Awake All Night – BTO
Wednesday:          The Wizard – Black Sabbath
Thursday               Midnight Rendezvous – The Babys
Friday:                   Rain Song – Led Zeppelin

B-Well,

Mike

www.bsidetrax.com

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